It was produced by the East India Company, a luxury lifestyle brand with rights to the name of the corporation that once controlled large swathes of Britain’s empire.
Businessman Sanjiv Mehta, who acquired the rights to the East India Company in 2005, poses with the diamond-encrusted coin.
The East India Company said its multi-million-dollar valuation was partly due to the quality of the materials and crafting processes, which involved artisans and experts from the UK, India, Singapore, Germany and Sri Lanka.
The original East India Company operated for almost 300 years before its dissolution in 1874.
“The Crown” took over a year to produce, meaning that it was underway before Queen Elizabeth died at Balmoral Castle in Scotland last September.
Persons:
Queen Elizabeth II, Queen Elizabeth’s, Sanjiv Mehta, tiaras, ”, Queen Elizabeth, Mehta
Organizations:
CNN, East India Company, Sotheby’s, NBA, British Overseas, Government, Royal Household, Royal, Foreign and Commonwealth Office
Locations:
York, India, Singapore, Germany, Sri Lanka, Scotland, British Overseas Territory, St Helena